SEO stands for Search Engine Optimization. It’s the process of trying to improve, for targeted search terms, how high a website shows up in search engine results pages (SERPs).
SEO has a long and sordid past. Many people feel that if a site is worthy of ranking, it will do so all by itself. Well, for some large companies that may be true. But most companies that are trying to get found on the web are battling lots of other sites of lesser quality that push them down the page. It’s the job of a good SEO program to help them rise up and be seen.
There are lots of factors that determine where a site is ranked for various keyword phrases. It’s no small task to do it right.
Trying to learn how to do SEO properly takes time and commitment. (And it helps to be a little bit nuts about the Internet). Just as keeping up with tax law is part of the job for a CPA, a good SEO consultant is always trying to keep up to date with the latest ranking techniques. What worked a few years or even months ago can suddenly stop working.
For even more details on how SEO works, sign up for a free download of my Free Report on SEO Basics.
But should each business owner learn SEO? I certainly don’t think so. It’s great when my clients understand what I’m doing. Once they see the importance and know how much time and effort it takes, they happily pay me, just like they pay their CPA and Bookkeeper. The money spent is well worth the results that the higher ranking can produce.
So if you own a business and have lots of extra time, yes, you can do this yourself. But if you’d rather do more of what it is that got you into business in the first place, then contact me for a free evaluation of your site and what it would take to help you rank higher in the search engines.
Want to do it yourself? Here are some resources for learning SEO.
Aaron Wall’s SEO Book – http://www.seobook.com/
(He also has a blog I like to visit)
Search Engine News – www.searchenginenews.com