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Analytics Pay Per Click

New trick with Google remarketing Smart Lists

If you’ve seen banner ads start to appear everywhere you visit on the web after visiting a certain website, you’ve been on the receiving end of “Remarketing”. Many companies now offer this service, including Facebook and Google Adwords.

As an advertiser taking advantage of this, there can be an almost unlimited number of ways to target people.  It can be overwhelming.  Google has recently announced they will help with that problem.   

It’s called Smart Lists.  With Smart Lists, you can now let Google watch the response of users, and based on performance goals you establish, Adwords will adjust where your ads are shown to help maximize your ad’s performance.

Now this sounds great, but remember, this is a computer program making decisions for you. So I recommend you try this out with only a portion of your daily budget and use another portion of your daily budget for a separate campaign that you run yourself. This way you can compare and decide for yourself if the Google automation is really working well for you.

More details about this are found on the Google Analyics blog at:
http://analytics.blogspot.com/2014/04/smarter-remarketing-with-google.html

If you find this idea intriguing and want some help getting started, then give me a call. Helping you with your Adwords campaign is part of what I do.

-Andy