Monthly Archives: November 2010

Ford Drops Superbowl Ad

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Ford Motor Company sees spending their ad dollars on Online Ads as a better choice. The article below ends with a statement of “If sales continue to grow after the Super Bowl and the company continues its successful marketing online it will be interesting to see who else drops their Super Bowl ads.”

While Ford may be able to look back at the history of Superbowl ad performance and compare that to this year’s ad spend, there are a few problems with the idea that if Ford is successful online, others should follow. I’m not suggesting buying a Superbowl ad is or isn’t the right choice… but, like so many things, it depends on the situation. I’m a huge believer in online marketing, with the improve tracking, and demographics, and Geo-targeting… it’s a great place to look for effective advertising. But other avenues may work well to… often in combination. A great Superbowl ad, with a call to action to “like” the company on Facebook, and be entered to win….  You get the idea. Beware of thinking what’s good for the goose is good for the gander.

Here’s a link to the article about Ford, from Search Engine Watch:

Ford Drops Super Bowl Ads For Online Spends

Google Boost – a big help for Local Biz Online

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One of my passions is to help the local small business compete online with the big guys. It’s sad to see the Mom and Pop store shoved aside by a huge corporation. I’d rather see my dollars circulate in my own town instead of lining the pockets of distant shareholders. My friend Tim Danyo and I are working on the finishing touches of our first video in a series we’re doing for to help teach local business owners everywhere how a few simple steps can really help.

Well, Google is announcing a new product of their own that I hope to put in my Internet Marketing toolkit when coaching businesses. It’s called Google Boost.

Looks to be a way to pay your way to the top of a locally oriented search, such as “Missoula Dentist”. It’s not here yet… but if you’re interested, here’s a good write up about it from some folks I trust.

http://www.searchenginepeople.com/blog/google-boost-faq.html

Let me know what you think. Feel free to comment below.